Rollyo seems to be designed for people that have some specific interest in certain areas such as shopping, political bloggers, sporting events, gardening, hobby … etc. and want to do frequent search on a number of favorable web sites for new offers or updates. They can use Rollyo to create their own search engine and searchroll to avoid going through lists of unknown or irrelevant web sites. For most people that usually go to search engines like Google, Yahoo, MSN, for formation on a subject that occurs only once in a while like buying a car or read up on disasters like earthquake, a searchroll is not really worth creating.
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